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The new state-of-the-art showroom underwent a multi-million pound refurbishment and now features audiovisual technology to provide an immersive experience for guests to tailor their chosen model to their required specification.
The Corstorphine Road premises and its LED technology showcases the brand’s new global identity. It also has an energy-efficient heating, cooling and ventilation system.
Roddy McAllister, general manager of Rolls-Royce Motor Cars Edinburgh, said: “The official inauguration of our state-of-the-art new showroom in Edinburgh was a fabulous occasion completely befitting of the opulent setting.
“This is a stunning facility where luxury meets innovation, and it was a real pleasure to welcome guests inside the refurbished facility so they could appreciate the elegant design which perfectly captures the essence of the Rolls-Royce brand.
“Our new Edinburgh dealership features a wealth of innovative new technologies which will provide guests with a truly immersive experience and help to reaffirm Rolls-Royce’s position at the pinnacle of the ultra-luxury car market.”
Rolls-Royce Motor Cars Edinburgh has been operated by Grange, Rolls-Royce’s partner dealer in the region, since 2019.