JCT600 invests in dealership for Aston Martin, Rolls-Royce and Bentley

JCT600 has invested in JCT600 Brooklands to create showrooms for Aston Martin, Rolls-Royce and Bentley.

The dealership brings the three marques together on one site for the first time anywhere in the UK.

JCT600’s automotive history at the Brooklands site on Ring Road, Lower Wortley dates to 1999.

Since then, it has been refurbished three times, but never fully redeveloped until now.

The idea for the project was conceived in 2018 when JCT600 added Rolls-Royce to its stable of luxury brands but was delayed due to Covid.

Work started on site in the summer of 2023 with the project completed 12 months later.

The facility, which highlights a total of 40 luxury vehicles and supercars, uses the latest digital and AV technologies to provide customers with a full sensory and immersive experience.

The dealerships also benefit from 18 service bays in total, including a state-of-the-art wheel alignment bay and a separate dedicated electric vehicle repair area.

John Tordoff, executive chairman of JCT600, said: “Our very first showroom built on Sticker Lane in Bradford in 1960 was called ‘Brooklands’ so the name means a lot to my family and the business.

“We’re incredibly proud to be the first company in the UK to bring these three iconic British brands together under one roof in what is a unique luxury vehicle destination. It’s yet another demonstration of our total commitment to the brands we represent, our loyal customers and to the Yorkshire region.”

Mark Taylor, property director at JCT600, added: “Taking four years from design concept to completion, this is one of the largest and most complex redevelopment projects we have undertaken. The challenge of creating a home worthy of three world-leading brands in a convenient location was no mean feat, but one we relished.

Founded in 1946, JCT600 has grown to become one of Yorkshire’s largest family-owned businesses, representing 18 brands.