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JCT600 welcomed over 70 customers to its new Cupra & SEAT dealership in Lower Wortley, Leeds, at an official launch event on 7 November.
A joint venture between the Yorkshire-based automotive retailer and the two brands, the showroom sees SEAT and Cupra come together under one roof.
The investment by JCT600, has created 21 jobs at the dealership.
It marks the latest phase in the car retailer’s relationship with the brands with SEAT having joined JCT600 in 1994.
It has represented Cupra originally the performance division of SEAT, since its inception in 2019.
Cupra SEAT Leeds joins JCT600’s Cupra SEAT Menston and Cupra SEAT Sheffield showrooms.
“After four months of extensive work on site to create a Cupra and SEAT dealership which delivers the best possible customer experience, we are proud to be celebrating the launch with our customers by hosting a fun evening of entertainment which fits with the modern, funky ethos of the two brands,” said Sam Tordoff, brand director.
Marcus Gossen, director of SEAT and Cupra UK, added: “We’re thrilled to officially open our new retailer in Leeds. This marks an exciting moment for us as we expand our range of models in the UK.”
Founded in 1946, JCT600 now represents18 car brands alongside its JCT600 Approved and JCT600 Accident Repair Centre. It has over 50 dealerships within Yorkshire and the North East.