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JCT600 has opened a new Rolls-Royce showroom in Leeds, which is the largest in Europe
The centre piece of the showroom is the Atelier, where customers can customise their car from options, including wood veneers, leathers, embroidery threads and lambswool samples.
“After adding Rolls-Royce to our stable of luxury car marques in 2018, we were keen to create a new home for it which would do justice to this world-leading brand.
“Bringing a touch of Goodwood to Yorkshire and the North East, the Leeds showroom is simply stunning,” said Kristian Keighley, head of business for Rolls-Royce Motor Cars Leeds, JCT600 Brooklands.
Boris Weletzky, regional director, United Kingdom, Europe and Central Asia, said the Leeds business had been an important part of the dealer network since JCT took on the franchise in 2018.
“The opening of this new space is a momentous occasion – it illustrates a bold and exciting step for the brand, bringing the essence of Goodwood to Yorkshire.
“This new expansive and contemporary space – with its wealth of digital technologies, and sophisticated, elegant design – is the perfect embodiment of the brand.
“It is the ideal space for the highly professional team to offer patrons a hyper-personalised client experience characterised by luxurious encounters.
“It really captures the spirit of the marque and brings our visual identity to life, reaffirming our position as a leading House of Luxury.”