Jennings Group: Customer service is by far superior up north

Thanks to today’s advanced technology, more people are doing their homework via the internet before making a final decision on a new or used car and it seems those same customers are prepared to travel the width and breadth of the country in order to secure a deal on a decent motor.

But according to staff at the Newcastle Road dealership, it’s not just about the price.

Gavin Moffatt, sales manager at JenningsFord Direct, said;

“Obviously, the model and the price have to be right for the customer before they make that important purchasing decision, but what we’ve been experiencing is that customers from the more southern parts of the country, say they’d prefer to travel to the North East because of the friendly and attentive customer service they receive.”

“Customer service is of paramount importance to Jennings, having been the recipients of the Chairman’s Award, one of Ford’s most prestigious awards for customer satisfaction, 13 times over the past 15 years.”

The JenningsFord Direct website at www.jenningsforddirect.co.uk offers an extensive range of quality used cars that can easily be accessed at the simple touch of a button.

Gavin added; “So far, the website has generated sales from across England, Scotland, Ireland and Wales and we can only look forward to many more in the future as more customers start utilising the internet for their purchase requirements.”

In addition to being able to search through an extensive list of quality used Ford cars, which also includes a specific ‘model search’ section, there is also a ‘new car’ section which keeps customers up-to-date with the latest offers across the new Ford car range.

A range of Ford Direct used vehicles is also available across the Group’s Ford branch network located at Sunderland, Gateshead, Stockton and Middlesbrough.