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José Miguel Aparicio will become Director of Audi UK, effective 1 October, succeeding Andrew Doyle who will leave in September.
With over 26 years of experience, Aparicio joins Audi UK from Volkswagen Group Spain where he has held the role of Audi Brand Director for the last six years.
Aparicio was also director of Škoda and sales director of SEAT in Spain but he started his career with Ford Motor Company in Spain in sales and aftersales positions.
Alex Smith, MD of Volkswagen Group UK, said: “José Miguel joins the team at an extremely exciting time for the Audi brand as it prepares to embed key new products such as the Q6 e-tron and embraces new technology and customer-centric innovations.
“I’d like to thank Andrew for his contribution over the past seven years; he leaves Audi in a strong position and number three in the UK sales charts. I know José Miguel is looking forward to building on this success.’