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Keyloop has appointed Tim Smith, former CEO of ATG, as chief strategy officer. This follows Keyloop’s acquisition of ATG in May 2024, and an integration and the creation of the Automotive Retail Platform (ARP), Fusion.
Fusion is billed as the industry’s first Automotive Retail Platform (ARP), covering four key domains: Supply, Demand, Ownership and Operate.
Smith said: “I’m thrilled to step into this new role at Keyloop. We have a unique opportunity to unlock value for our customers through the power of a connected ARP.
“The four domains have been strategically designed to create a high-level framework that helps our customers engage the extensive experience of our people and the scale of our technology installations.
“We are laser-focused on simplifying the vehicle sales and ownership process and delivering on our Experience-First principles.
“Our ARP is not just about technology; it’s about helping transform the way our industry operates and delivering real value to everyone involved.”