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Kia dealers are gearing up for a drive in aftersales with a new email, SMS and social media campaign.
The carmaker has approved the network to use email, SMS and social communications generated by Marketing Delivery, built around DMS data received daily.
Paul Hunter, service development manager at Kia said: “The aftersales environments of Kia dealers are changing rapidly, primarily due to the greater retail opportunity arising from the rapid growth in the 0-5 year vehicle parc.
“Many of our dealers are looking for new ways to proactively engage with the increased number of prospects at the right time.”
Marketing Delivery managing director Jeremy Evans said: “This is a very cost effective and flexible route for businesses that need to increase outbound activity without an increase in headcount.
“We are delighted to have been chosen by Kia to assist its dealer network at such an exciting time.”
Marketing Delivery has begun a series of dealer visits and roadshows to showcase the programmes and discuss requirements. It is expected the first dealers will go live during Q2.”