‘Lack of clarity’ sees BEV sales in Europe fall 6% in July

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Demand for electric vehicles fell in July, with their market share decreasing from 14.6% in July 2023 to 13.5% last year, according to analysis of 26 European countries.

According to JATO’s data, 139,300 new electric cars were registered last month, down 6% from July 2023.

Felipe Munoz, Global Analyst at JATO Dynamics, said: “The lack of clarity around the incentives for – and future of – EVs continues to present a barrier to consumers considering an EV.

“These factors, alongside the low residual value of EVs contributed to the decline seen in July.”

BMW led the EV brand ranking last month, with a 35% year-on-year increase. This was a strong performance compared to

Tesla, which recorded a 16% year-on-year decline. While the Tesla Model Y and 3 both continue to dominate the year-to[1]date BEV ranking, they have recently lost ground.

The Model Y is no longer Europe’s best-selling vehicle and landed in ninth position in July’s overall vehicle ranking.

BMW’s latest models – including the iX1, i4, and i5 – performed well in July, while the new iX2 registered more than 1,300 units. Registrations of BMW’s electric models are clearly outpacing those of its Mercedes and Audi counterparts.

Overall, demand for all cars in Europe increased by 2% last month compared to July 2023. JATO Dynamics’ data for 28 European markets revealed that a total of 1.03 million units were registered in the region, taking the number of year-to-date registrations to almost 7.9 million.

Growth was particularly prominent in Poland (+19%), Portugal (+27%), and Slovakia (+12%). There were also slight increases in the UK (+3%), Italy (+5%), and Spain (+5%). In contrast, vehicle registrations decreased in Germany (-2%), France (-2%), Belgium (-7%), the Netherlands (-4%), and Ireland (-5%).