Lexus and Porsche top service retention league

Owners of ageing Lexus and Porsche models are more likely to use a franchised workshop for servicing than an independent, according to research by Warranty Direct.

The  analysis of more than 70,000 policies shows more than a fifth (22%) of motorists with 3-10 year old cars still use main dealer workshops, despite independents often offering lower charges.

The study found that 58% owners of Lexus models aged up to 10 years old still use franchised dealers for services, while 54% of Porsche owners choose to do the same.

Mercedes-Benz also rated highly in the survey with 49% of owners opting to use franchised dealers.

In contrast just 10% of Fiat owners and 11% of Vauxhall owners do the same.

“Our research shows that drivers do value and trust the work of the franchised network over the independent sector – if manufacturers simply re-engage the pull dynamic they have through new car warranties, there are gains to be made for main dealers,” said Duncan McClure Fisher, managing director at Warranty Direct.

“While independents can offer savings when it comes to the garage bill, not having main-dealer service stamps on a logbook can negatively impact a car’s resale value, especially with premium brand models.”

Garage choice for cars registered between 2001-2010