Lookers to raise money for Action for Children in bike ride challenge

Lookers is to raise funds for Action for Children after raising over £150,000 last year for Macmillan Cancer Support and Papyrus

Forty employees, including chief executive Mark Raban and chief operating officer Duncan McPhee, signed up for a new, more demanding bike ride challenge for 2023.

Four teams of 10 will cycle 935 kilometres from Eastbourne to Edinburgh across eight stages to raise funds for Action for Children, a charity dedicated to supporting vulnerable children, young people and their families.

Last year, Lookers raised £150,000 for suicide prevention charity Papyrus and Macmillan Cancer Support after a trekking team of 20 staff cycled 650 kilometres in a tour taking in Birmingham, Scotland and Belfast.

Setting off from Eastbourne on Friday 1 September, Lookers’ teams will crisscross England, taking in several major dealership locations before crossing Hadrian’s Wall and into Scotland for a final stopover – and a big welcoming party – in Edinburgh on 8 September.

Lookers’ chief operating officer Duncan McPhee, said: “We’re delighted to be embarking on a fresh challenge this year to raise vital funds for Action for Children.”

Representing a significant commitment by Lookers, the event will also be supported by a qualified team of medics, mechanics and experienced riders to help guide and support the Lookers novice peloton to a successful completion.

Locks Farmer, managing director of fundraising, communications and policy at Action for Children said:

“We are delighted to be the charity of choice for the Lookers 2023 bike ride from Eastbourne to Edinburgh. What an amazing challenge to take on.”