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International Motors has appointed Lorraine Bishton as managing director of Subaru UK.
She replaces Pat Ryan who has taken up a new position within the International Motors Group.
Bishton started her automotive career with Ford’s credit division before moving to Jaguar Land Rover, holding positions in sales strategy and analysis.
She subsequently moved to McLaren Special Operations where she held the position of sales and marketing director.
Bishton has been named three times in the biennial AutoCar Top 100 British Women in the Global Car Industry,
Bishton said: “Subaru is a brand not only with a great history and heritage but also an exciting future.
“This is a very important phase for Subaru as it continues its transition towards an electrified future, and I feel privileged to take the reigns as the new managing director.”
William Brown, managing director of International Motors, said: “We are thrilled to have Lorraine on board and heading our Subaru operation in the UK.
“2023 was a year of growth for the brand and we are looking to continue this progress in 2024 and beyond.
“Lorraine’s appointment comes at a pivotal time, as Subaru launch the new Crosstrek model and continues its momentum towards electrification with the all-electric Subaru Solterra and more models in the future.”
Subaru (UK) is headquartered in Birmingham, West Midlands, with 65 dealers across its UK network.