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Group Lotus has appointed Mike Johnstone as vice president, commercial, to lead the company’s global commercial operations.
Bringing together the existing sales, aftersales, brand and PR functions into a newly formed global commercial division under Johnstone’s leadership, his team will be responsible for all product lines across all territories.
He joins Group Lotus from Volvo Cars where he most recently led the global marketing team in Gothenburg, Sweden.
Prior to Volvo Cars, he held various sales and marketing roles at major brands including Harley-Davidson and Kawasaki Motors.
He will report to Feng Qingfeng, Group CEO, under the Group Lotus umbrella. His appointment is effective immediately and he will be based in London.
In 2022 Lotus became one of the first manufacturers in the UK to make the switch to an agency model, while also restructuring its retail network and launching a new e-commerce platform Lotus Drive. In mid-January, Lotus completed the restructure of its UK retail network, with a full agency agreement now in place across 13 sites.