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Marketing Delivery has launched its new Dynamic Custom Audience tool that allows retailers to reach large numbers of their existing sales and aftersales customers via social media platforms in a more targeted and cost-efficient way.
The retailer can automatically upload real-time customer data direct from their dealer management system into marketing campaigns built in Meta platforms (Facebook and Instagram).
This removes the traditional time consuming and labour intensive manual uploads to social platforms.
It also allows for more advanced targeting than other solutions, allowing retailers to run tactical campaigns. With Dynamic Custom Audiences, retailers can segment customer data within a defined period of time, opening up opportunities for them to make the first move.
‘First-party’ data refers to real-time information relating to the customer’s preferences and the stage in their ownership journey. It can be viewed directly from the DMS without restrictions from any future limitations introduced by regulators that govern the use of third-party cookies.