Tag Archives: Marketing Delivery

Over two-thirds (68%) of car owners want retailers to be active in communicating upcoming service and MOT due dates, according to Marketing Delivery’s survey of 1,000 UK car owners. Only 5% of respondents said they would not be influenced positively by a bespoke reminder. Jeremy Evans, Chief Executive at Marketing Delivery, said: “The recent findings from the Motor Ombudsman report ...

Marketing Delivery has launched its new Dynamic Custom Audience tool that allows retailers to reach large numbers of their existing sales and aftersales customers via social media platforms in a more targeted and cost-efficient way. The retailer can automatically upload real-time customer data direct from their dealer management system into marketing campaigns built in Meta platforms (Facebook and Instagram). This ...

Almost two-thirds (63%) of prospective car buyers are more likely to remain in contact with a retailer that emails them about available stock, according to Marketing Delivery. Only 12% of buyers said they did not want to hear from retailers about stock that closely matches their initial enquiry. Charlotte Murray, commercial director at Marketing Delivery, said: “This is a particularly ...

Marketing teams can now more effectively evaluate the return on investment of their social media advertising campaigns. That’s the claim from digital marketing firm Marketing Delivery, which integrates its VoiceBox marketing software with dealers lead management and dealer management systems to report on the proportion of enquiries and orders that can be attributed to a retailer’s paid content on Facebook ...

The gap between older and younger cars in terms of average aftersales invoice value is continuing to widen, according to new analysis from automotive marketing agency Marketing Delivery. The company looked at the difference in the average invoice value of aftersales work carried out by franchised dealers across the UK for cars in different age brackets. It found that, during ...

Marketing Delivery has appointed Chloe Gerber, former Lookers Motor Group divisional head of marketing, as its account manager to support the expansion of its clients in the north of England and in Scotland. Gerber will devise and support the implementation of bespoke digital CRM journeys for retailer clients and help them generate leads, drive sales conversions, boost aftersales retention and ...

  The digital landscape has been transformed over the past decade with dealers focusing increasingly on digital marketing  compared to traditional marketing channels. The systems and processes that can be put in place are more consistent and deliver superior outcomes for dealers. They are also trackable and diverse, ranging from Dealer Management Systems (DMS) to Customer Relationship Management (CRM), from ...

Sandown Group has boosted its workshop revenues by £135,000 over a six-month period by engaging with lapsed aftersales customers who own vehicles subject to an outstanding safety recall. The campaign was devised and implemented by automotive digital marketing firm Marketing Delivery, who cross-referenced the dealer group’s customer database with current OEM recall data. Sandown identified 5,558 vehicles with an apparently ...

Most younger buyers would prefer not to visit a showroom before buying a car. A new survey commissioned by Marketing Delivery showed that 75% of 18- to 25-year-old motorists said they ‘agree’ or ‘strongly agree’ with the statement: “When I next shop for a new or used car, I would prefer not to visit a showroom at all”. Older prospective ...

Email reminders are prompting owners to book services. According to new research from Marketing Delivery found that, on average, 34.5% of eligible customers made a service booking in response to an email reminder during the first five months of 2023, compared to 24.2% during the same period last year. The increase in conversions is highest among owners of older vehicles. ...