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Dealer management systems and software provider Pinewood Technologies Group has entered into a five-year contract with Marshall Motor Group to implement Pinewood systems into their stores.
Marshalls is ranked five in the Motor Trader Top 200 Dealer Groups with annual turnover of £3.7bn through 120 dealerships.
Marshall is part of Constellation Automotive Group, which also includes cinch, BCA and webuyanycar.
The contract represents the first non-associated major dealership group in the UK to adopt the Pinewood product suite following the recent successful implementation into the Litha Motors’ UK businesses (formerly Jardine Motor Group and Pendragon).
Bill Berman, chief executive of Pinewood Technologies Group, said: “Entering into a contract with a company like Marshalls, one of the largest franchised dealer groups in the UK, is an extremely strong validation of the Pinewood product suite and it underlines our position as one of the leading automotive retail ecosystem providers in the market.
“Today’s announcement follows the ongoing rollout programme of our system to the UK dealerships of Lithia Motors, our strategic partner, which is progressing well and I am pleased with the progress we are making in this market.
“We now supply our software to four of the top-20 UK dealer groups and are confident in our pipeline of new customers in the months ahead.”
Avril Palmer-Baunack, executive chairman of Constellation Automotive Group, said: “We are excited to be embarking on this new partnership with Pinewood over the coming months.
“This partnership will allow us to integrate and upgrade our systems whilst enhancing and accelerating our continuing strive to deliver market leading customer service to our consumer and business partners.”