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Mercedes-Benz is aiming to boost its sales performance in November holding official Platinum Star Event at dealerships.
The event will be held at between 10 and 13 November 2023 offering savings in store.
It said the in-store offers are in addition to any existing APR campaigns running on selected all-electric cars.
National advertisements will be running on TV, radio, social media, and other channels, as well as www.mercedes-benz.co.uk.
Mercedes-Benz moved over to an agency model at the beginning of the year taking control of pricing with dealers facilitating vehicle handovers for a fixed fee.
Year to date Mercedes-Benz sales rose 2% in a market ahead 20%. Its market share has fallen to 4.5% compared to 5.3% last time.
In the most recent NFDA Dealer Attitude Survey dealers were asked how they would rate the franchise overall. Its score fell to 7 from 8.7 six months earlier when the last survey was carried out.
Dealers were also asked “Thinking about the value of this franchise, how likely are you to recommend this brand on a scale of 1 to 10? Mercedes-Benz saw its score fall to 6.6 from 8.7 last time.