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Mercedes-Benz Retail, the factory owned dealer group, generated almost 500 leads from a pop-up shop in Birmingham over five weeks.
The pop-up in the Bullring Shopping Centre, Birmingham, attracted 45,000 visitors with its display of Mercedes-Benz vehicles, including the new Mercedes-AMG GT.
Operated by Mercedes-Benz Birmingham Central, Mercedes-Benz Solihull and Mercedes-Benz Tamworth between 25 May and 25 June, it generated 479 sales leads and sold £19,000 of Mercedes-Benz and AMG Petronas accessories and clothing.
Adam McCullagh, general manager for Mercedes-Benz Birmingham Central, said: “We are delighted with the results achieved through our pop-up shop, which have surpassed our targets and expectations.
“The experience has been a fantastic opportunity to meet with both current and potential customers and our thanks go out to everyone involved in making the store a success, from staff at the Bullring to each of our colleagues.”
Nita Chambers, head of commercialisation, said: “It has been a pleasure hosting the Mercedes-Benz Retail Group pop-up shop these past five weeks.
“The store attracted a great deal of attention and proved an exciting addition to the shopping centre.”