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Automotive charity Ben is holding its Big Breakfast nationwide fundraising initiative back for 2022.
The week-long event will kick off on World Mental Health Day, 10 October.
Companies are invited to host a Ben’s Big Breakfast event from 10th-16th October and encourage their team, customers, friends and family to bring, bake or make a breakfast spread and sell it to make money.
Ben will also provide a Ben Bear to those hosting a Big Breakfast to raffle off and boost the fundraising efforts.
Matt Wigginton, director of partnerships, engagement and income at Ben, said: “It’s official. The automotive industry loves a breakfast.
“Over 200 locations took part in last year’s inaugural Ben’s Big Breakfast – an unprecedented amount – so we knew we had to bring it back in 2022 and aim to reach even more automotive businesses.
“The Big Breakfast is such a simple way to raise funds, but it’s also an important reminder to check in with our colleagues.
“Having a chat over a cup of coffee in the morning could make such a difference to someone’s day without you even realising it.
“Often, people are suffering in silence, thinking that nobody has noticed or cares about them.
“A small gesture like catching up over a cuppa could change that. It could be the first step to them opening up or reaching out to Ben for help.”
Click here to find out more about Ben’s Big Breakfast 2022 or to sign up to this year’s event, visit https://ben.org.uk/get-involved/individual-and-corporate-events/ben-s-big-breakfast/