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Motor finance broker Evolution Funding has appointed Katie Hayes to the board as its chief operating officer.
Hayes joins Evolution from Lloyds Banking Group, where she was a member of the senior leadership team within the motor finance division.
Positions held include head of Jaguar Land Rover Financial Services for Black Horse and head of partnership and market development.
Prior to this, Hayes was director of customer experience for Lex Autolease where she was responsible for product development and compliance, customer journey optimisation, and customer engagement.
Hayes will assume responsibility for all partner and end consumer journeys in Evolution’s point of sale and direct to consumer channels. She will also lead on product and process improvement, compliance, and governance.
Evolution CEO Lee Streets said: “The creation of the COO role is a crucial step towards achieving our strategic goals, especially when it comes to delivering excellence in motor finance.
“Katie brings extensive experience of working both commercially and operationally with a number of key partners.
Hayes said: “I am thrilled to be joining the Evolution team at such an exciting time for the business and the sector overall.”