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Newer more visual social media channels such as Pinterest and Vine are being used by a “growing minority” of motor trade candidates to advertise their skills.
That’s the view of recruitment agency Jobco-op, which said that the outlets are being used by people who want to stand out on selection lists.
Joint managing director Katie Trinder said: “We have reached a point where having a professional looking LinkedIn profile and an active but inoffensive presence on Twitter and Facebook are almost givens within the recruitment industry.
“As a result, we are seeing greater efforts on the part of those who want to make themselves more conspicuous when compared to other candidates and newer, more visual social media channels such as Pinterest and Vine are good mediums to use for this.”
An example of the way in which they might be used is to post pictures to a “Ford” or “Ford dealer” pinboard on Pinterest, showing a picture of a Ford dealership where you have worked alongside a line or two about your work experience and the fact that you are looking for a new job.
Trinder said: “It is an indirect approach to finding a new job role but that is very much part of its appeal. In the eyes of the recruiter, you are immediately separating yourself from the herd and showing yourself to be a creative, tech-savvy person.”