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Alphera Financial Services has launched a new website to improve the user experience for customers looking to ‘self-serve’ their car finance online.
Last year in the pandemic its website users increased by 80% over the previous year, with more people looking to research information on new finance options or manage their existing finance agreement via the website.
It continues to offer online services and information to its 2,000 Partners – brokers, as well as franchise and independent dealers, including a revamped ‘Partner portal’ as well as ‘Content’ and ‘Training’ hubs.
It also enables existing customers to manage their finance agreement online to make the user journey as easy and logical as possible. In 2020, user numbers for its ‘self-serve’ platform, MyFinance, more than doubled and users continued to grow by 7.2% in H1 2021.
Preston Rogers, director at Alphera, said: “The last 18 months has shown that people are very comfortable with the accelerated move to digital platforms.
“Most of our website users last year were, in fact, private customers rather than dealer partners, so we felt our fifteenth year was the perfect opportunity to invest in a re-design and make our online presence as customer friendly as possible.
In 2020 Alphera surpassed 100,000 motor finance agreements during a 12-month period for the first time ever, with its 104,504 new customer contracts representing a 20.6% improvement over 2019. This amounted to £1.8bn in lending during 2020, a 24% improvement year on year.