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Nissan’s all-electric Leaf car will cost £28,350 when it goes on sale in February 2011.
The price will be reduced to £23,850 when a government refund of £5,000 kicks in.
The UK government has said it will refund 25 per cent of the purchase price of a pure electric vehicle, up to a limit of £5,000.
In the UK EV customers benefit from zero vehicle excise duty and zero company car tax for five years.
Nissan said customers will also benefit from annual savings in fuel costs of about £500.
With UK production of the Leaf due to start in early 2013 the initial models to reach UK dealerships will be imported from Japan where production starts later this year.
The production of the Leaf and the batteries represents a total investment of more than £420m in the Sunderland Plant and is expected to maintain about 2,250 jobs at Nissan and across the UK supply chain.
The investment will be supported by a £20.7m Grant for Business Investment (GBI) from the UK government and a proposed finance package from the European Investment Bank of up to £197.3m.
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