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Chery’s Jaecoo will make its European debut at this year’s Goodwood Festival of Speed taking place between 11 and 14 July.
The brand’s first model, the JAECOO 7, will be on display alongside models from its sister brand Omoda.
A dedicated stand within the main manufacturer exhibition ‘The Grid’, as well as Goodwood’s First Glance Paddock, will display the vehicles.
The brand will be welcomed to Europe by His Grace, the Duke of Richmond at midday on 11 July. Former 1960’s F1 racing driver and 1970 Le Mans winner, Richard Attwood, will drive the JAECOO 7 up the famous Goodwood hill in the vehicle’s European public debut.
The initial UK rollout of Jaecoo and Omoda will be supported by over 70 jointly-branded and franchised dealer sites, set to increase to 100 by the end of the year.
This includes backing from some of the UK’s largest dealer groups, including Allen Motor Group, Arnold Clark, Cambria, Chapelhouse, Endeavour, Greenhous, Hartwell, Listers, Perrys, Peter Vardy and Vospers.
Pre-reservations for the JAECOO 7 are open and dealers are taking refundable deposits. Order books open in the autumn. First UK deliveries are expected in late 2024.