Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
Half of all car buyers only visit one forecourt, but most will visit more than three dealer websites. Meanwhile, walk-ins are increasingly the first point of contact with a customer for franchise, supermarkets and independent retailers.
Statistics like these, taken from Auto Trader’s Annual Buyer Behaviour Survey, paint an interesting picture of the new digital car buying journey. It’s one that has been shaped by advances in technology and the devices people use to search and research.