How Payment Swap can boost sales for dealers

Look around. Every dealer is busy chasing the same customer, they’re advertising to sell cars a bit like someone who is fishing an under-stocked pond. It’s a crowded marketplace where only the search engines and very expensive portals are genuinely benefitting from the over-fishing.

Working closely with Exchange & Mart and Newsquest International, we felt it was about time all this changed and have made things better for dealers and easier for their customers to purchase more often.

Following three years developing Payment Swap, which is designed to handle a shifting market, we are now set to launch the very first ‘mid-term’ portal that lets customers do their own Used Car deal online. This is a massive, untapped marketplace and our site gives dealers immediate access to let their customers buy online.

www.paymentswap.co.uk is the first to not only feature cars in a unique way, it is Click and Collect E2E enabled. In addition, our UK-based support team will manage every order – freeing up the dealer’s time for them to carry on meeting and greeting traditional buyers.

The customers we generate via Newsquest’s 33 million unique viewers each month will mainly be incremental buyers, so we’re not taking anything away. Instead, by accelerating the customer’s buying cycle, we’re creating conquest business and expect this to be around 80% for the dealers on board.

With one of the UK’s biggest automotive ad campaigns scheduled, finance buyers will be attracted to the new ‘self-deal’ website without even thinking they could be in market. After entering their registration number, current payment and postcode, in less than a minute, they are able to choose a car for something newer from the dealer’s digital forecourt for the same payment or less.

Our offering will attract the younger generation (X), Y and Z audience, plus the female market who also has a dislike for the way things are and, all those in the middle of their existing finance agreement – a market alone worth over 1.6 million at any one time.

With this in mind, dealers featuring their cars will gain additional business for their region, handing over their cars to conquest buyers up to two years earlier than normal.

Not only does this resolve their click & collect dilemmas, such as building a whole new website or training additional sales staff, within just 24 hours, they can be online selling cars free of charge”.

To find out more go to www.Paymentswap.co.uk/info/dealers – call 01202 033507 or Email – info@paymentswap.co.uk

Sal Ciullo is Commercial Director of Automotive Media, creators of Payment Swap