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Perrys Motor Sales has launched a new division called Perrys Leasing.
The business will specialise in Personal Contract Hire and Business Contract Hire for cars and commercial vehicles.
The launch of the scheme comes in response to the growth in demand from consumers who want to rent rather than buy products and services.
Perrys said it also wants to appeal to self-employed people and small business owners who are looking for more flexible solutions for car usage.
Denise Millard, company director at Perrys Motor Sales, said: “Perrys has a fantastic heritage and strong reputation as a nationwide car dealership.
“As such we are committed to moving with the times to ensure that our business responds to ever-changing customer demands.
“We have therefore listened to our customers and given them what they want by launching this new leasing service.”
Millard said that traditionally leasing brokers have dominated this market but in recent years their number had declined because of increased regulatory red tape.
“We see this as a great opportunity as Perrys can leverage a wide range of competitively priced vehicles thanks to our existing supplier relationships with the manufacturers. We hope that our customers – from the public through to business owners with small fleets – truly feel the benefit of this new offering.”
Perrys is rated 22 in the Motor Trader Top 200 with annual turnover of £633.4m. Pictured are Millard (right) with director David Johnson and team leader Jo Sadler