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Phyron is offering car dealers the ability to generate videos for cars targeted at Meta’s Facebook and Instagram platforms.
It said until now, advertising on an inventory level on Meta was limited to still images but with PLV, the next generation of Meta’s Automotive Inventory Ads, this has been expanded to include video.
It claimed that ad campaigns combining images and videos lead to 17% higher conversions compared to those with images alone.
Car dealers can advertise all their cars on a Vehicle Identification Number (VIN) or Stock Keeping Unit (SKU) level.
Phyron CEO and co-founder Johan Sundstrand highlighted the affordability and efficiency of using AI for PLV development: “For the price of a coffee per car, dealers can now create captivating video ads for each vehicle in their inventory.
“Our aim is to democratize access to high-quality video advertising, making it accessible and feasible for auto retailers of all sizes. This is the future of automotive advertising, and we’re excited to be guiding dealers through this new tech landscape.”