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Swedish video technology group Phyron has upgraded its Artificial Intelligence (AI) powered video creation software.
The overhaul means regular 2D photographs of cars to be rendered in 3D, bringing the vehicles to life.
Phyron said the “studio quality” videos are proven to boost customer engagement, website clicks and direct lead generation.
Phyron’s technology can recognize the vehicle make and model and render a 3D model with zero human input.
The technology can cut out subjects from backgrounds, render them in 3D, and fill in missing pixels.
Co-Founder and creative director Innovation at Phyron, Jens-Peter Sjoberg, said “This software upgrade raises the bar for promotional videos. It brings cars to life in away never previously possible.
“The results speak for themselves. The 3D renderings with a 40 degree pan really showcase the vehicles and elevate our automotive video classified ads to the next level.”
Phyron now counts over 2,500 dealers as customers across more than 25 countries. It has now expanded into the US market.