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Polestar UK is one of the first European markets where Polestar moves to a non-genuine sales model, providing more interaction and direct contact with dealers to drive sales.
Currently, Polestar performance EVs are available from one of the nine Spaces in the UK. Polestar’s UK retail partners will soon be able to actively sell from each Space. Customers can still configure and order their Polestar online, and through the expanding network of Polestar Spaces.
Matt Galvin, MD, Polestar UK says: “Expanding our retail operations with new and existing partners will enable us to reach more customers.
“Through these partnerships and expansion, we will capitalise on our strong brand and growing model line-up.
“We have delivered more than 30,000 Polestar 2 electric fastbacks to our UK customers since we launched in 2020.
“The development of our sales model and expansion of our retail footprint is a natural step to continue building upon the strong Polestar brand position particularly with deliveries of our two new luxury electric SUVs Polestar 3 and Polestar 4 starting.”
John O’Hanlon, CEO of Waylands which runs the Bristol Space, said: “The new agreement between Waylands and Polestar will allow us to enhance the engagement with existing and future Polestar customers and will help us manage the customer journey in much more detail.
“I am really looking forward to adopting this strategy with Polestar 3 and 4 arriving this month.”
Polestar UK is planning to expand from its nine existing Spaces to 17 in the next 18 months.