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Premier Automotive has taken on the Isuzu franchise in Manchester, bringing the total number of Isuzu dealers in the UK to 107.
Premier Automotive, based in Hyde, Greater Manchester, officially opened its doors as an Isuzu UK dealer on Saturday 1 October.
The Isuzu business joins Kia and Suzuki within the Premier stable. It also does servicing for Mitsubishi and SsangYong.
Ben Bird, Premier Automotive director, said: “We are excited to begin a partnership with Isuzu UK and introduce the D-Max range at Premier’s Hyde facility.
“This will allow us to provide our loyal and established customer base with the capable and award-winning Isuzu D-Max range.
“It’s an exciting time here at Premier as during 2022 we have been refreshing each of our showrooms to ensure they reflect the quality of the vehicles that we offer.”
Alan Able, brand director, Isuzu UK said: “We’re proud to be welcoming Premier Automotive to the Isuzu franchise, the group are a valuable addition to the network and are well positioned to strengthen the sales and aftersales operations across the North West.”