Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
The National Franchised Dealers Association (NFDA) has revealed the franchises dealers believe to be the most and least profitable in the UK in 2024.
The recently NFDA published Dealer Attitude Survey rated Kia, MINI, Lexus, BMW and Nissan as the five most profitable franchised in the UK.
At the other end of the scale the least profitable franchise was Jaguar, followed by DS, Seat, Cupra and Alfa Romeo. Overall, there was a decline of 1.6% in profitability compared to six months ago.
Looking to the future dealers rated Kia as the most profitable franchise followed by Lexus, Dacia, MINI and Nissan.
The least profitable franchises were deemed to be Jaguar in last place followed by Seat, DS, Land Rover and Audi.
The Winter 2024 edition of the survey was carried out over a five-week period between the end of January and the start of March 2024, asking franchised dealers questions about the ongoing business relationship with their respective manufacturer(s).
The survey attracted 2,321 responses from 32 franchised networks, equating to a response rate of 63%.