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Robins & Day, the factory owned dealer group, has opened a Citroen dealership in Leicester.
The new site will open its doors for the first time on 12 April when Government restrictions are scheduled to ease.
The new showroom will sit alongside fellow Stellantis brands Peugeot and DS Automobiles, both of whom opened showrooms on the site last year.
In 2020, Citroën launched its Advance UK plan, a strategy that aims to improve its brand position across the UK with the opening of new retail sites in 2021.
Eurig Druce, managing director of Citroën UK, said: “We are very happy to be enhancing the Citroën retailer network with the opening of the new Robins & Day Leicester site.
“The new premises provide the perfect setting to showcase our recently launched New 100% electric ë-C4 and New C4 models. We look forward to continuing our work with Robins & Day and can’t wait to open the doors to the new showroom.”
Robins & Day has had a presence in Leicester for the last 30 years and this new retail location joins 17 Citroën showrooms already operated by group.
Sarjit Rana, general manager at Robins & Day Citroën Leicester, said: “The addition of Citroën to our Leicester site is an exciting opportunity to welcome new customers to our dealership.”
James Weston, Robins & Day chief executive, said: “Robins & Day, Leicester has been vital in our history and the addition of Citroën will continue our legacy in the East Midlands.
“The team at Leicester excel at providing the current Peugeot and DS customers with a high-level of customer experience, and I am certain they will continue to do so with Citroën customers.”