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Ron Brooks will open its new Omoda & Jaecoo site in Leicester in the coming months.
The dealer’s first Omoda & Jaecoo site opened in Derby.
Tom Slack, group manager, said: “I am pleased to say we have secured the Leicestershire market area for Chery brands Omoda & Jaecoo.
“This is contiguous to our other territories appointed with the brand in Derby and Mansfield, Nottinghamshire.
“We thank Chery and Omoda & Jaecoo for their continued trust and faith in the Ron Brooks business.
“Leicester is a new city for the group but builds on our 60 year history in Nottinghamshire and Derbyshire, elevating the group to a true regional operator across the East Midlands.”