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The RRG Group is sponsoring Oldham Athletic Football Club over the coming year.
The agreement will see RRG feature on the front of Latics’ first-team shirts, manufactured by Puma, from the start of the 2023/24 season. RRG will also feature extensively in activity throughout the club.
RRG has 21 dealerships across the North West and West Yorkshire, in addition to an Accident Repair Centre and a leasing and fleet division.
The group represents Toyota, Lexus, Mazda, Peugeot, Škoda, Nissan, Kia and MG.
RRG acquired the Toyota franchise in 1971, leading to the operation of 11 centres in Greater Manchester and West Yorkshire.
Jonathan Royle, RRG head of marketing, said: “It’s a really exciting time to be getting involved with Oldham Athletic. We share the sense of anticipation ahead of the new season and look forward to building our partnership.
“It’s clear that the Rothwell family and CEO Darren Royle have big plans for the club, and we are delighted to be able to play a part in that.”