Sales of EVs in Europe double in August, Tesla sales up 240%

Demand for EVs soared in August accounting for 22% of all cars sold in Europe.

According to JATO Dynamics data for 28 European markets, 22% of total registrations were BEVs, equating to 196,000 units out of almost 900,000 units.

The overall market rose by 20% in August with the volume of electric cars increasing by 102%, and petrol by just 11%.

Tesla registrations rose 2405 in August to 33,809. Between January and August, Tesla’s registrations have rocketed from 45,600 units in 2020, to a record 236,400 units this year. MG registrations rose 169% to 14,887 in August.

BEV registrations posted strong growth across Belgium (+224%), Greece (+183), Luxembourg (+164%), and Portugal (164%).

With 171% registrations growth in Germany, this country accounted for 44% of the European total demand.

Felipe Munoz, Global Analyst at JATO Dynamics, said: “Multiple factors have led to this growth in demand for Tesla vehicles.

“However, most significantly, the recent price cuts of the Model 3 and Y have helped it keep momentum, despite a limited and somewhat outdated line-up.”

MG also steadily climbed the ranking in August – gaining the second-most market share between August 2022 and the same month this year, in both the BEV and overall markets.

Last month, MG hit the European top 20 brands, outselling the likes of Jeep, Mazda, Mini and Suzuki. In the BEV market, MG registered more cars than Audi, Opel/Vauxhall, Peugeot, Renault or Skoda.

Jato said that Ford, Hyundai-Kia, Stellantis, and the Volkswagen brand are among those impacted by the rise of Tesla and MG.

Top 10 best-selling brands in August

1. Volkswagen 99,266
2. Toyota 59,132
3. BMW 52,334
4. Audi 51,132
5. Skoda 49,996
6. Mercedes 48,511
7. Peuge3ot 41,869
8. Renault 40,882
9. Kia               40,712
10. Hyundai 38,925