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Steven Eagell Toyota branches in Colchester and Ipswich celebrated winning the Toyota Ichiban Award with an event at the Stoke-by-Nayland Resort near Colchester.
Each year, 2,500 European Toyota retailers across 34 markets compete to win one of only 47 Ichiban Awards.
Ichiban comes from the Japanese ‘okyakusama ichiban’, which means ‘customer first’.
Both Steven Eagell Colchester and Ipswich received the award for providing outstanding customer service and demonstrating a commitment to going the extra mile for their customers.
To celebrate the achievements of staff at both branches, the company organised a special event for all Colchester and Ipswich employees, along with their family members and some of their long-standing customers. They were joined by the senior management team from Steven Eagell Group and Toyota (GB) PLC.
CEO, Steven Eagell and Agustín Martín, president and managing Director of Toyota (GB), presented employees from the winning branches with their exclusive pin badges to commemorate the award.
Sheraz Rashid, group operations director, Steven Eagell Group said: “We are incredibly proud of the staff at our Colchester and Ipswich sites for receiving this prestigious accolade, recognising their dedication to delivering the very highest level of service to our customers.
“The Ichiban Award demonstrates that, as a Group, we are committed to providing outstanding service to each and every customer who walks through the door of any one of our 32 Toyota dealerships across the country. We hope our colleagues at these sites, along with their families, enjoyed celebrating their achievements.”