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Sytner Group has opened a new standalone showroom in Ascot, Berkshire for Maserati, joining its existing outlets in Birmingham, Edinburgh and Nottingham.
The group had run a Maserati showroom in Egham for 25 years sharing with Ferrari in a Grade II listed art deco showroom: Tower Garage.
The new Ascot location features a 14-car showroom spread over 395 square metres, as well as forecourt space for 20 used cars.
Maserati North Europe general manager, Peter Charters said, “From the early stages of developing a new car, to the complete luxury retail experience, everything at Maserati is designed with the client in mind.
“After the launch of the Grecale luxury mid-size SUV, followed by the high-performance GranTurismo coupé, this is another extremely exciting time to be launching an additional brand new Maserati site in the UK, which perfectly embodies our values.”
Howard Rose, managing director said: “We’ve enjoyed a successful history at our Egham site for Maserati, but moving to a standalone site in such a prime location will be tremendous for both current and future owners.
“Maserati is synonymous with elegant Italian design, innovation, performance and passion, and we look forward to continuing to be part of the brand’s exciting future in the UK.”