Tag Archives: Video

Phyron is offering car dealers the ability to generate videos for cars targeted at Meta’s Facebook and Instagram platforms. It said until now, advertising on an inventory level on Meta was limited to still images but with PLV, the next generation of Meta’s Automotive Inventory Ads, this has been expanded to include video. It claimed that ad campaigns combining images ...

Dealers are using video more to build their aftersales business and their relationships with customers. Video firm CitNOW said its sales and workshop videos in 2023 rose 7% to 12.9 million year on year. Retailers sent 9% more videos to consumers as part of the sales experience, while 24% more videos were shared as part of the aftersales process. The ...

A high degree of personalisation is key to capturing the attention of used car buyers online, a dealer webinar heard this week. Valuable insights and perspectives came from industry leaders taking part in the “Maximising Revenue Through Outstanding Customer Experience” panel event organised by automotive warranty specialist Assurant. Loic Perusset, marketing and partnerships manager at Samsung said: “I don’t work ...

GForces has partnered with Phyron to bring automated car videos to UK car retailers. The Phyron software transforms still images, text, data and weblinks into videos. Tim Smith, chief commercial officer at GForces said, “Research has shown that videos deliver significant benefits in driving higher sales conversion rates and the speed of car sales. “The Phyron platform will enable retailers ...

Digital tools are set to help dealers avoid a total collapse in car sales during lockdown month-long closure. A poll of 5,524 in market buyers carried out by What Car? found that more than a third of respondents were now more receptive to using online tools such as live video tours and live chat as part of their car research ...

Online technology group iVendi and video firm CitNOW have joined forces to offer finance options direct from dealer videos. Dealers using CitNOW’s Sales App and iVendi’s CONVERT can configure three types of link alongside any video they send to a potential car or van buyer. The finance application allows the customer to apply for finance directly from the video presentation ...

Pentagon is set to roll out integrated vehicle health check and video functionality across 25 of its sites. The company rated 33 in the Motor Trader Top 200 with estimated annual turnover of £503m, is to implement electronic vehicle health check provider autoVHC’s autoVIEW module, which will enable multiple videos to be taken and shared with customers during the service ...

A Lookers dealership has won a top award for producing a highly engaging vehicle check video. The winner of the Best Overall CitNOW’ award came from Lookers Nissan Gateshead, with a video that demonstrated outstanding best practice with a clear explanation – using visual aids – of the checks which had taken place. The Lookers Nissan Gateshead video also won ...

Increasingly, consumers are carrying out most of their car-buying journey online, with fewer visiting dealer forecourts and taking test-drives. The internet offers consumers a superb virtual showroom, with a plethora of videos, photos, reviews and social media posts. So what should dealers do to improve their websites to ensure consumers have a great experience and recommend them onto friends and ...

Drive Vauxhall has partnered with CitNOW to deliver a video learning programme across the group. The launch will include a two-week roadshow across its UK sites. The programme will support Drive Vauxhall and bolster its customer service and customer retention activities. For Drive Vauxhall, the objective of the bespoke learning programme is to maximise the impact of video for its ...