Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
Employees will conduct environmental- and climate-protection activities at Volkswagen Group sites.
The campaign “Project1Hour” takes place on the occasion of the international Earth Day.
In 2022 it mobilised about 300,000 employees around the world and is considered to be the world’s largest corporate climate workshop.
This year’s campaign will be expanded to include a further 500,000 employees at Volkswagen dealerships worldwide, adding to the 675,000 Volkswagen employees who are already part of it.
CEO Oliver Blume said: “ ‘Invest in Our Planet’ is the theme of this year’s Earth Day. At Volkswagen, we are taking this claim literally by investing EUR 52 billion in the future of individual, emission- free mobility – more than any other automobile manufacturer. The share of e-vehicles that the Group is selling has been rising constantly: it totaled nearly 7% in 2022. The figure is scheduled to total more than 80% worldwide at Porsche by 2030, for instance. It should reach 80% for the Volkswagen brand in Europe by the same year.
“We are also doing our part to expand the charging infrastructure with renewable energy: we are planning to build about 18.000 fast- charging points in Europe and approximately 45,000 around the world by 2025. E-mobility is the best solution for sustainable transportation. This is something we truly believe.
“We are taking a holistic approach to the issue of sustainability: economically, environmentally and socially. With our “Project1Hour”, we are setting an example on Earth Day and are combining social and corporate goals with an opportunity for every employee. Together, we form a force of 1 million minds for climate protection.”