Warranty Solutions Group announces three year deal with Ben Collins

Warranty Solutions Group has announced a three year deal with  Ben Collins.

Collins, best known as ‘the man in the white suit’ following his eight year career as The Stig from the BBC’s Top Gear TV show, will be endorsing their car and van warranty products under the group’s four brands.

He is also a championship-winning Le Mans racecar driver, TV presenter, best-selling author, world record breaker and Hollywood stunt driver. He has worked on a plethora of blockbuster titles including four James Bond films where he was the stunt double for Daniel Craig, as well as Star Wars, Transformers and Fast & Furious 6.

Among the planned initiatives that he will be involved in are videos, regular blog and social media content, monthly motoring columns in the group’s customer communications and hospitality events.

Dealers offering WSG’s car or van warranties under any of the group’s four brands can also make full use of Collins’ endorsement with branded materials or personalised communications – and even have the option of hiring him for launch or press days.

Collins commented: “I am genuinely so excited to be involved with WSG and its other brands. The company is growing unbelievably fast because they are committed to getting it right for their customers and dealers. I love their products, culture, ideas and their customer care ethos – they’ve really created a winning service and I’m very proud to be putting my name to it.”

Steph Newbery, Group Director, added: “We are thrilled to have Ben working with us as our ambassador. He’s not only one of the best drivers in the world, but he’s also a brilliant motoring champion and influencer. Our dealers are very excited to be able to use his endorsements and images across their own businesses to reinforce the quality of the warranties they offer. He’s a perfect fit for our brands and will play a big part in helping us to achieve our goals over the next few years.”