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WhoCanFixMyCar has rebranded as FixMyCar, ahead of its largest marketing campaign and a greater investment in brand activities.
FixMyCar’s first brand advertising campaign aims to direct more drivers to the car repairs platform and deliver more business for its garage network and partners. The campaign plans to set FixMyCar on a long-term strategy to become a household consumer brand.
Kevern Thompson, CEO at FixMyCar, said: “As we embark on an exciting new phase for the business, the renaming to FixMyCar marks a modernisation of the brand, as we evolve our offering for drivers, garages and partners as part of a long-term plan for growth.
“At FixMyCar we are very much focused on the future, so this year we have made significant investments in our brand and marketing efforts to reach a wider audience of drivers and add even greater value through increased volume to our garage network.”
Ben Darby, head of marketing at FixMyCar, added: “After over a decade of building a strong heritage in the auto repairs industry, trust with UK drivers and building the foundations as a strong thought leader within automotive more broadly, we’re excited about embarking on the next stage of brand growth for FixMyCar.”