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Winchester Motor Group in Hampshire has taken on the Norton Motorcycle franchise at its South Downs Motorcycles dealership.
Winchester comprises of Winchester Motor Company, Garland Motors, Aldershot Used Car Centre and Solent Used Car Centre. The group represents Skoda and is a servicing agent for Volkswagen.
It is ranked 186 in the Motor Trader Top 200 Dealer Groups with annual turnover of £39.5m
Established in 1965 by Robert Mills-Goodlet and his wife Pam, Winchester is a family-owned business that has over 50 years of trading experience as an automotive retailer.
Norton is the sole motorcycle brand stocked at South Downs Motorcycles, with the full product range on offer, including the Norton Commando 961, the V4SV, the V4CR, the recently launched 125-year Limited Editions, and the company’s branded apparel.
Mark Mills-Goodlet, managing director of Winchester, said: “We’re very excited to be joining Norton’s expanding network of sales partners.
In the Commando 961, V4CR and V4SV Norton has a truly unique collection of British made motorcycles that, along with their attention to customer care, gives us the confidence to begin our first two-wheeled offering.”
Chris Bexon, head of sales at Norton Motorcycles, said: “We’re delighted to be partnering with Winchester Motor Group to open our first Norton-dedicated sales partner location.
“South Downs Motorcycles is in a perfect location deep in the heart of motorcycle country, and by working with such an established business as Winchester Motor Group, we look forward to celebrating our successes together.”