Dealer group Windsors, which is celebrating its 90th year in business, taken on Peugeot at its site in Wallasey, Merseyside.
The firm already operates Citro?n, Mazda and Mitsubishi businesses in Wallasey.
Windsors also represents Fiat and Peugeot at another site in Heswall 10 miles away.
Group managing director David Tuomey said: “We are thrilled with the new blue box facility at our Wallasey site, having represented Peugeot in Heswall for eight years, we were delighted to be awarded with the second franchise to complete our offering for motorists in Wallasey.
“The opening in Wallasey brings with it a busy parts operation for all the franchises along with a specialised body and accident repair centre.”
Peugeot UK managing director Jon Goodman said: “It is great to see Windsors make a considerable investment in to the brand as we move into a very exciting time for Peugeot. Last year marked the 200th anniversary of Peugeot celebrating two centuries of revolution, evolution and innovation.
“We are looking forward to the next fruition of the brand which includes new blue box branding for dealerships and revolutionary new model launches. Windsors is a prime example of how we wish to take the company forward through our network of dealerships.”