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His appointment follows the retirement of Rani Ponnuthurai and the restructure of the business’ senior management team to support parent company Opteven Group’s plans for expansion in the UK.
Cundell spent 15 years in senior finance roles, including seven years with brands, such as Whitbread and Costa Coffee.
WMs has plans to invest in new products, services and people to meet dealer demands.
He said: “WMS is on a journey to become the UK’s leading warranty provider and I’m delighted to be joining such an ambitious, forward-thinking organisation as it strives to create the best warranty and associated insurance products on the market.
“With the backing of Opteven, WMS has invested heavily in its offering over the last two years, and I’m looking forward to being part of this next chapter in the WMS story.”
Craig Grant, managing director at WMS, said: “We’re delighted to welcome Robin to WMS at what is a pivotal time in our journey to become the UK’s leading warranty provider, and wish Rani all the best in her hard-earned retirement.
“Following the restructure of our senior team earlier this month, we’re in a strong position to spearhead our future growth plans whilst ensuring customer experience remains at the heart of all that we do, and we look forward to working with Robin as we strive to meet those aspirations.”