WSG to offer dealers Car Gods paintwork and protection products

Warranty Solutions Group (WSG) has struck a deal with vehicle detailing company Car Gods to provide dealers with paintwork and interior protection products.

The Car Gods range includes Holy Water Secret Shield, Arctic Storm snow foam, Carnauba and ceramic hard waxes and clay bars for the final finishing touches.

It offers a one-stage polymeric or ceramic application, which cures onto the vehicle’s paintwork in seconds.

Steph Newbery, group director of WSG, said: “WSG has exclusive rights to offer the Car Gods products to dealerships in the UK and we are extremely excited to bring this luxurious range to market.

“The feedback from our dealer network has been outstanding and initial orders have surpassed our expectations.

“The Car Gods offering represents a substantial profit opportunity to replace the profit lost from GAP sales, after the FCA withdrew these products from the market.

“The point-of-sale materials for dealers’ showrooms and online channels will elevate their businesses too, whilst providing a compelling and exciting customer proposition.

“Dealers can enjoy even larger profits if they package paint protection with other add-on products, such as longer-term warranties and MOT cover. This will also optimise customer retention and loyalty to their businesses, especially if they have a workshop facility to carry out the necessary warranty repairs and maintenance work.”

Tracey Bolger, group marketing director of Car Gods, said: “We are excited to celebrate the alliance between Car Gods and Warranty Solutions Group to shield customers’ cherished vehicles with unparalleled excellence.

“Car Gods is committed to developing new and innovative protection products, proudly formulated and produced in the North West of England.”