Motor Trader The award-winning and longest running UK magazine for car retailing professionals. Your first stop for News, Jobs and Reports for the motor industry.
UK dealers are losing millions in revenues because of inaccurate and out of date customer records. That’s the claim from Auto Data Solutions (ADS) after analysing UK dealer databases and comparing them to their US counterparts. In one recent dealer group database analysis ADS found that 12% of customer plate changes had not been recorded. In this case the dealer ...
Read More »UK dealers ‘three to five years behind’ US counterparts in data marketing
