Motorpoint has partnered with Phyron to enhance its digital marketing strategy with AI-powered ads. Promoting specific makes and models through video is no longer time prohibitive. Rosanna Hansford, head of paid media at Motorpoint, said: “With Phyron we’ve been able to increase the volume of leads in some instances by up to 80%. “It’s also been interesting to see the ...
Read More »Motorpoint Swansea to celebrate 5th anniversary
Motorpoint Swansea, located on Swansea Enterprise Park, will celebrate its 5th anniversary on 31 January. The store will have special treats for car buyers between 31 January and 2 February. The store was Motorpoint’s 13th retail location when it opened in 2020. The store has sold almost 14,000 vehicles since then, with 26% of customers buying more than one car ...
Read More »Motorpoint Norwich set to open
Motorpoint Norwich, the 21st store in Motorpoint’s retail network, is set to open this Friday on Turnpike Close. Motorpoint is offering complimentary vehicle transfers to Motorpoint Norwich until the 26th January 2025. Car buyers can have a vehicle from any Motorpoint store moved to Norwich free of charge. James Odell, general sales manager at Motorpoint Norwich, said: “We’ll have over ...
Read More »Motorpoint to support motorists impacted by Storm Bert
Motorpoint is offering support to motorists whose cars have been damaged due to widespread flooding across England and Wales caused by Storm Bert. It is giving car owners whose vehicles have been written off due to flood damage £300 towards their next car. The price reduction is available on all Motorpoint stock. Motorists need to supply proof that their previous vehicle ...
Read More »Profitable Motorpoint to use ‘firepower’ for new store launches
Motorpoint is kick-starting investment in its estate with plans to open new stores. Its 21st store opens in Norwich next month. The car supermarket announced the move as it confirmed half year results with a return to profitability on reduced sales. The group turned in pre-tax profits of £2m compared to -£3.7m loss last time on turnover down 7.3% to ...
Read More »Motorpoint to open new retail store in Norwich in December
Motorpoint is to open its 21st retail store on the former CarStore site in Norwich. Set to open in mid-December, Motorpoint Norwich will strengthen the used car retailer’s presence in the East of England and follows the opening of its Ipswich store in May 2023. The new store will be able to accommodate over 220 nearly new and used cars. ...
Read More »Motorpoint returns to profitability in first half
Used car supermarket Motorpoint Group returned to profitability in the first half. In a trading update it said H1 pre-tax profits are expected to be £2m region, in sharp contrast to the -£3.7m loss last time. The supermarket saw retail volume growth of 17% in H1 and was seeing strong momentum going into H2 with its 21st store set to ...
Read More »Motorpoint invests in YouTube with racing driver partnership
Motorpoint has announced a new partnership with that broadcaster and racing driver, Rebecca Jackson, as it looks to scale up its video content. Jackson and her production company, Moving Image, will work alongside Motorpoint’s in-house content team to review cars. Tim Rodie, head of content at Motorpoint, said: “At Motorpoint, we pride ourselves on our no-nonsense car reviews and always ...
Read More »Motorpoint losses hit -£8.2m in “most difficult year” ever
Motorpoint saw losses widen to -£8.2m in the year to March 2024 compared to losses of -£300,000 the prior period on turnover down 24.6% to £1.09bn. It said the market was the worst it had traded in with high interest rates, inflation, consumer uncertainty and higher finance stocking costs. Motorpoint was particularly hit by the smaller used car parc due ...
Read More »Motorpoint turns the corner in Q4 after challenging year
Ahead of announcing its final results for the year ended 31 March 2024, Motorpoint Group has highlighted the strength and profitability of its Q4 performance. This is the result of continued margin recovery and retail volume up by around 9% year on year. Mark Carpenter, Motorpoint Group CEO, said: “I am delighted that the difficult conditions experienced in 2023 have ...
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