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Chery has outlined a 10-year forecast to take 6% of the UK new car market, reaching 100,000 sales a year.
Speaking on the BBC’s ‘The Bottom Line’, Victor Zhang, UK country manager for Omoda and Jaecoo parent firm Chery, denied that Chery had plans to flood the UK market with cars saying the brand was premium offer.
He said that in 10 years Chery aimed to be as big as Kia and Hyundai in the UK.
“To be honest if you look at the past 40 years, the UK is a really open market, and companies can win a certain market share but not be dominant.
“So, this is a good thing. For me, I don’t think the Chinese will flood the whole market, like 50%. I don’t think so.
“I want to get a reasonable market share, similar to Hyundai, Kia now. Not dominant but still visible to the audience,” he said.
Chery has been busy expanding its dealer network in the UK, taking on well established dealer groups in the Motor Trader Top 200, including Desira, Cambria, Endeavour, Brindley, Stoner, Holdcroft, Listers and Chapelhouse.
In March it said it aimed to sell 10,000 cars in the UK in 2024, and 30,000 by the end of 2026.