A pilot course has already been trialled across five of Inchcape Retail’s dealerships with workshops for managers and service advisors.
Workshop topics included using internal and external communications more effectively, improving personal effectiveness and connecting with all types of personalities.
Peter Gardner, head of sales training and development, who developed the scheme, said it would be the first of many aimed at developing the group’s aftersales skills.
“The programme will be rolled out across the group until all existing aftersales colleagues have attended. It will also become a requirement for all new starters,” he said.
Neil Tonks, Inchape aftersales director, added: “The training will help customers know how hard we are working for them, build more value into their aftersales experience, which will keep them coming back time and again.”